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Metrosexuals Are All the Rage…in China

A billion-dollar market with room to grow.

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By: TOM BRANNA

Editor

The metrosexual trend has come and gone in North America and Western Europe, but the guys still have it in places like Korea, Japan and, most especially, China. In fact, facial skin care is the fastest growing men's grooming category in that country. That popularity, in turn, has spurred demand for creams, lotions and serums among men, according to a new study by Frost & Sullivan. In fact, Neil Wang, global partner and president at Frost and Sullivan China, insists that China is ...

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